Platform mix
Creator profiles across the channels where audiences and formats are active.
Instagram
2,890
TikTok
1,840
YouTube
130
Better influencer matching.
Influencer Agency maintains an internal influencer database to support relevant, considered matching. The current aggregate snapshot contains around 3,520 unique influencers and 4,400 profiles across Instagram, TikTok and YouTube, representing a combined reach of around 990 million. Individual influencer details remain private and are used internally when matching a brief.
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What this can look like
3,520 unique influencers
An aggregate database snapshot spanning influencers in our core markets and beyond.
4,400 social profiles
Multi-platform influencer profiles across Instagram, TikTok and YouTube.
990M combined reach
Aggregate profile reach, refreshed in the source database each night.
Network snapshot · figures rounded to the nearest ten
3,520
unique creators
4,400
social profiles
990M
combined reach
230K
average followers
Influencer sizes
A strong nano- and microcreator base, complemented by mid, macro and mega talent.
Nano · 1K–10K
1,400
Micro · 10K–100K
1,960
Mid · 100K–500K
530
Macro · 500K–1M
100
Mega · 1M+
140
Core markets
Our network is strongest in the Netherlands, with active coverage in Belgium and Germany.
Netherlands
990
Belgium
60
Germany
90
Other / unknown
250
Core interests in the network
Lifestyle 440 Music & dance 390 Fashion & style 270 Entertainment 170 Beauty 140 Family 130 Fitness & health 120 Food & cooking 110
We use aggregate public profile information to find relevant starting points. Individual creator names, handles and images remain private until a brief calls for a match.The context
A transparent view of our influencer database
The database is built from publicly available Instagram, TikTok and YouTube profile information and is refreshed nightly in the source system. Counts can therefore change, and follower data may trail the source profiles by up to 24 hours. We show rounded aggregate figures and do not publish individual creator names, handles or photographs.
Instagram and TikTok form the largest parts of the current snapshot, with selected YouTube profiles alongside them. The network has a strong nano- and microcreator base, as well as mid, macro and mega creators. Core interests include lifestyle, music and dance, fashion and style, entertainment, beauty, family, fitness and food.
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